Experiential Designer & Art Director

Returning to the desert as the official airline of Coachella 2026, Alaska Airlines delivered an immersive festival activation inspired by the feeling of flying “35,000 feet in the air.” The experience invited festivalgoers into a cloud-like escape filled with large-scale environmental graphics, interactive moments, and destination-inspired design celebrating Alaska’s newest global routes including London, Rome, Tokyo, and Seoul. Designed to blend hospitality with high-impact visual storytelling, the activation featured custom lounge spaces, photo-ready installations, complimentary snacks and beverages, and an on-site reimagining of Alaska’s in-flight Wi-Fi experience, allowing guests to stay connected while sharing the weekend in real time.

 

One of the activation’s standout moments was a custom prize experience where attendees could pull colorful orbs from a branded ball machine for the chance to win giveaways ranging from exclusive merchandise and Atmos Rewards points to roundtrip flights anywhere Alaska Airlines flies. Across both festival weekends, the experience became a major destination within the festival grounds, bringing together travel, music, and immersive brand design at one of the year’s biggest cultural events.