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2014 NTC: Get Winter Fit

On December 15th 2013, 200+ girls battled the elements at San Francisco's historic Old Mint with the ultimate winter workout. Girls were greeted with free Nike Hyperwarm gear to keep warm. A live DJ, projections of harsh weather conditions, and three of San Francisco's best Nike trainers created an intense set of Nike Training sessions. Afterwards girls hashtagged and mingled with Polar Mint Crush cocktails and NTC Get Winter Fit selfies.

Client: Nike

Agency: On Board Experiential Marketing

Creative Direction: Jon Mischke

Role: Graphic Design + Production

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© 2025 Emily Alley

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