After a short hiatus, the The Jordan Brand Classic made a grand return with a brand defining impact to Grassroots Basketball. Beginning on April 19, players arrived for a premium holistic 3-Day athlete experience to celebrate the next generation of superstar athletes - on the biggest stage in High School Basketball in New York City.

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The athlete experience included a Hotel Player's Lounge, a Welcome Celebration Dinner, Nike NYHQ Practice and Pro Athlete Experience, and Styling Suite.